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Sustainable development |
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“Doing business with the poor in ways that benefit the poor and benefit the company.” |
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This business approach has been commonly practiced by leading companies such as: Daimler Chrysler, Coca Cola, Philips, Roche, Shell and many others. |
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All companies regardless of their industry can help emerging markets to foster sustainable economic and social growth. Alleviate poverty by enabling the poor to become active participants in the economy as customers or entrepreneurs. |
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A good business model will enhance the overall business environment in emerging markets and open new avenues of growth for SMEs and MNCs in India. It makes good business sense to encourage the poor to come out of poverty and increase their earning potential and spending power. A day will come when they will be customers, employees or business partners. |
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Since many years NGOs have been actively involved in emerging markets to sustain poor people's livelihoods through charity and social work. Today those same NGO's help us to create sustainable ecosystem that can be implement by SMEs and MNCs Read more |
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Design strategy, consumer experience and innovation for India by Melina Roupin |
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World Bank |
"Business is good for development and development is good for business." |
Ian Johnson, World Bank, Vice President, Sustainable Development |
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