Kovent - Methodology

Design Research . User Experience . Brand Strategy

User centered design

Methodology

A classical design methodology allows you to only get a gross picture of the user’s environment. But, it cannot provide you in-depth analysis of the factors that affect the user’s cultural, technological and economical environment. You may misjudge the potential of your business in a particular market by following a traditional design approach. Principal emerging markets such as Brazil, Chile, China, India, Russia, etc. have specific cultural values that need to be understood and addressed while delivering cost-effective solutions.

Target Point methodology allows you to identify the needs of the emerging market. It contains effective tools to design and develop products and services that can be tailored and integrated to work successfully in a new cultural ecosystem. This methodology does not only tell you WHAT WORKS and WHAT DOES NOT WORK. But, it also provides you the keys for understanding the user’s mindset and their overall experience with the world and day-to-day lives.

Target Point methodology features

	Provides new products and new designs that focus on business performance.
	Identifies the social and cultural trends that affect your business integration, brand position, products and services.
	Inspires an adequate design development culture and value for your company.
	Makes a competitive analysis of your products and service offerings to renew or redefine them for new markets.
	Facilitates to re-evaluate every aspect of the business model, from supply chain and design to customer service and support.

Our methodology helps you to evaluate each and every environmental parameters, behaviours and goals of the potential users. It facilitates you to renew or redefine your product offerings for a new market segment. This methodology has been created to determine new opportunities for your business offerings in emerging market. Target Point methodology consists of 3 steps and several analysis tools. According to your project needs and business objectives we adapt our methodological process.

Role of industrial design

Industrial design is an applied art whereby the aesthetics and usability of products may be improved for marketability and production. The role of industrial design is to create and execute design solutions towards problems of engineering, marketing, brand development and sales. Industrial design supports to change the design insights from conceptual into actual product ideas. Industrial design is the professional service of creating and developing concepts and specifications that optimise the function, value and appearance of products and systems for the mutual benefit of both the user and manufacturer.

We design products for the emerging market that maybe interfaced or non-interfaced. We offer usability, ergonomic and industrial design in implementing your products and services for:

	Web site & application
	Product design
	Electronic device
	Consumer product

	Electrical equipment
	Transportation
	Industry

Field study helps to:

	Find the environmental factors of the users.
	Understand the values of your business line in the emerging market.
	Find the business development orientation of your company.
	Analyse the users needs and emotional responses.
	Conceptualise products and services.
	Test prototypes with targeted users.

Field study needs to be practised close to the targeted user population. Our research studies are principally carried out in India but we also want to explore the emerging markets in different countries.

A daily experience in emerging market:

Our company is located in India. The population is very much diversified with high blends of economical, cultural and educational backgrounds. Living in this diversity gave us the experience of interacting with different sections of population. It has immensely helped to refine our understanding of design in its whole.

Our team and network speaks 8 different languages fluently:

English, East Indian, French, Hindi, Malayalam, Marathi, Punjabi and Tamil.

Back to main page