Design Research . User Experience . Brand Strategy
 
 
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User centered design
Consumer experience
Trends report
Methodology
 
 
 
Methodology
Design methodologies for:
Exploring emerging market
Creating products and services
Optimising digital content
   
 
  Target Point - market research
Get at the root of why emerging market consumers behave as they do.
Identify unmet needs and unarticulated business opportunities in emerging market.
Communicate meaningfully and effectively your offerings to targeted population. Read more
  DR. S. saroja babu MA. MA. MA. MED. MPHIL
 
 
  Smart Line - product and services
Improve customer's satisfaction while using a user centered design approach.
Design products and services that focus on your business performance.
Provide a seamless redesign life cycle. Read more
  DR. S. saroja babu MA. MA. MA. MED. MPHIL
 
  Smart Line - digital content
Create interface that responds best to the quality criterion of UX design.
Optimise consumer's relationship and brand values through user experience.
Provide design standards to enhance usability requirements. Read more
  DR. S. saroja babu MA. MA. MA. MED. MPHIL
 
 
Case study on educational behavior for India rural consumers
(4:22 min)
This case study shows how business design can help your organization to reach local consumers' aspiration.
 Large view



Consumer trends
2 reports to understand Indian population latent needs, behaviours and desires towards consumer market. Create a high level business innovation strategy.
North India consumer trends report 2010
South India consumer trends report 2009
 
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Melina Roupin
Director

Melina Roupin - Director at Kovent
"We investigate what user’s need to help create or enhance a business plan."
 
 
   
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