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Automobile
We believe that the automobile industry will be influenced by the up-coming interests for embedded software services and Internet capable devices. We do user research to identify automobile innovation and business opportunities. Since more and more population is getting access to automobile in emerging market, we have made automobile research part of our field work.
Consumer products
Importance of research on consumer products is growing day-by-day as the market is getting more and more saturated and competitive. Consumer's attitude has also become volatile. Research and innovation allows you to maintain consumer’s attention while providing design experience.
Education
We provide marketing research to promote educational institutions and research centers. We have worked with institutions such as SBM Educational & Charitable Trust who has tied up with Madras University. As innovation company, we support educational institutions to find business opportunities in the education field.
Electronics
Low and middle class comportment towards electronic devices are amazing to study in India. Electronic devices such as mobile phone, digital camera, flat screen television, laptop, MP3 player, etc. are no more the exclusivity of privileged and hi-tech consumers. Today, these products have gained priority and have become easily affordable for a large section of the population. We enjoy doing ethnographic research in this fast moving field.
Fashion and beauty
From fashion TV to cosmetic surgery, India has become one of the happening place for fashion and beauty. Men and women are touched by the raise of individualism which generates new consumer attitude. Spa, fitness, bodybuilding and cosmetics have become increasingly popular among all age groups. We do research to determine your market segmentation.
Finance
People find government and co-operative banks safer than private banks, though being dissatisfied with the services provided by the government banks. We aid to improve the image of banks and financial institutions. Determine a better customer experience through ethnographic research.
Food and beverage
Consumers have different tastes according to their geographical conditions and cultures. Therefore, it is essential to design appropriate products and experiences for the consumers. We conduct research about trends and new market segments in the food and drink industry. Discover product opportunities in micro markets. Test packaging and do analysis on labelling, pricing, buying behaviour, choice of taste, advertising policies, etc.
Government The life of common people is very much influenced by the government. We carry out surveys to help you determine on how to respond to social responsibility issues. Provide estimates on how a political implementation can be tolerated by a targeted population. Identify citizen’s expectations and suggest various strategies for preparing public campaigns.
Healthcare
An increasing middle class population has become health conscious since modern diseases such as cancer, cardiovascular disease, diabetes, digestive disorders and osteoporosis have become common. We help pharmaceutical and bio-technology companies to identify new comportment in emerging market. Reveal cross segmentation with alternative medicines such as ayurvedic, phytotherapy, homeopathic, etc.
Media
We conduct media research to identify the optimum cost-effective target audience. Provide information for focusing on development of products and services corresponding to your targeted market. We also localise communication for the Indian as well as international market.
NGO
We have been actively involved with NGOs such as Sigaram Service Society, Welcome Society and SBM Educational & Charitable Trust. We have worked closely with these NGOs to elaborate social planning and campaign. NGOs are a fantastic medium to empower social and economical development in emerging market. We must encourage initiatives which promote sustainable solutions.
Sports
Sports has become a very large market in India. We conduct research to understand consumer's behaviours, needs and desires. We provide business recommendations to set up your design strategy and reach your targeted market. Our ethnographic research helps you to understand the need for localisation in emerging market.
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