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| Customer experience |
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| Strategy, brand & design |
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| Consumer's mindest |
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| Understanding consumer's mindset is the key factor for creating an efficient design strategy. You must take into account the folowing points in your user research: |
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Sense
Smell, colour, sounds of environment, touching provides sensation. e.g. The smell of fresh bread at the supermarket. |
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Rational
Compare products and service capacity. e.g. Is this dish washer more compact?
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Individual
Define what consumers know (and think they know) about themselves. Deeply held mindset about who they are, triggered by personal image and characteristics. e.g. I like brand that values ecology. |
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Culture
How consumers are accustomed towards their cultural limitations. e.g. I prefer product packaging written in Hindi. |
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Decision pattern
How consumers make choices according to their social and educational background. How must we process information and respond to these options and choices. e.g. Does a company think I am going to believe their promotion? |
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Physical aspect
How products and services should look like. The physical items associated with them. e.g. Does iPhone look like a mobile phone? |
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Emotions
Satisfaction, sense of security, feeling of belonging, attractive, self-esteem, sharing, etc. e.g. People will think I am very rich. |
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