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| Innovation |
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| Companies keep competing for a minority of rich consumers ignoring a wonderful dorming market of over 4 billion consumers. Emerging markets are rising up with a wide variety of new comportments and needs. Hence, companies must bring-out these needs at the heart of their design innovation strategy. |
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Designing for India rural youth |
(1:52 min) |
How to understand youth Indian mindset to generate business design solution?
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Innovating for the emerging market |
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| Innovation has often been created for the rich consumers imposing a mono-axial way of better living for the modern society. Today’s emerging markets offer great opportunities to innovate in many ways. |
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| Kovent helps companies to understand the economical, technological and cultural diversity of the emerging market population. Assist in creating sustainable products and services. Doing business with the poor in emerging market has nothing to do with philanthropy or charity. But it will have social benefits for both the poor and the company. |
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User's interview in North India |
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Design methodology that works |
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| Kovent created 3 design methodologies for the global as well as the emerging market. Our methodology aims to gain keys insights resulting in more holistic solutions. Check out what responds best to your project. Read more |
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| Our partners |
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| We work with NGOs to generate sustainable business model for the emerging market. Read more |
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| Hewlett-Packard Innovation |
| "What companies like ours are learning today is that cutting-edge innovation can result from weaving social and economic considerations into a business strategy from the start." |
| Carly Fiorina, Hewlett-Packard, Chairman and CEO |
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