Companies and organizations need to give back more than what they take from the environment and the society. For a company to be net positive, it needs to outweigh all the negative impacts on society and the environment with positive impacts. Net positive is a way of transforming businesses by having them innovate their products and services in a way that helps consumers have more sustainable lifestyles and restores the environment.
Why the Need to be Net Positive?
Nothing in this world is permanent. We live in a time of profound disruptions, rapid changes and unprecedented social, economic, and environmental challenges. These factors have made significant impacts on our lifestyle and the way we view our environment. When a business or an organization fails to positively respond to these changes, adapt and adopt appropriate measures, it usually leads to failure and eventually, closure of business. This is why becoming net positive is important. Net positive aims to encourage organizations and businesses to leave a positive impact to the environment – you put more resources into the environment than you get. Is it achievable? Yes, it is.
The 12 Principles
Through the 12 principles of a positive net approach, organizations and businesses understand net positive better which in turn help them adopt this new approach more efficiently. Here are the 12 principles of a net positive approach:
Net Positive Leaders
A lot of companies are already geared towards a net positive plan. Companies like IKEA, Coca-Cola, Capgemini and Kingfisher are among the key organizations making a positive impact to the society and the environment. These companies go beyond doing less to zero harm to the environment. What they do is they set clear guidelines and common set of principles to increase their sustainable practices while innovation. The net positive principle is a great way to avoid companies from greenwashing since in going net positive, you don’t just simply label your products or services as eco-friendly. In net positive practice, you show proof that you are indeed returning more than what you get from the environment. Coca-Cola, for example, returns and restores the water it uses in its products. They’ve set a concrete goal with a definite timeline in replenishing all the water they use in making beverages.
This goes beyond just merely restoring the water they use. Coca-Cola incorporates social responsibility through launching community water projects all around the world. These projects range from protecting watersheds to improving access to potable water. Meanwhile, IKEA’s net positive strategy focuses on generating renewable energy. Energy-saving initiatives such as installation of wind turbines and solar panels on their stores and distribution hubs have helped IKEA reduce their energy use globally. Their strategy is also encouraging consumers to change their mindset regarding energy consumption.
Gearing towards a net positive impact will not only drive a restorative economy. More importantly, it will create societal and environmental values that drive sustainability and help build community resilience.
Patrick Roupin is an expert in innovation, design, strategy & entrepreneurship.
Ashrefunisa Shaik is an expert in organizational transformation & sustainability.