• Kovent is an innovation and design company that helps organisations to create products, services, brands and strategies. |
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• We support our clients to identify business opportunities in sustainable development. Build corporate social responsibility for the emerging market. |
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Design strategy, consumer experience and innovation for India by Melina Roupin |
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Innovindia blog |
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How companies make their products and services accessible to all in emerging market
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while sustaining business profitability. |
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Localisation |
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Localise your products and services for the emerging markets with Target Point methodology. |
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NGOs can help your R&D |
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See how NGOs can boost your R&D in emerging market. Create value for your |
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consumers by including contextual innovation. |
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Product & Services |
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Smart Line design methodology, a total user centred design process to develop products and services.
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8 quality criterion |
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Discover the 8 design quality criterion of interface design. A pragmatic analysis that suits today’s design needs.
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Quality criterion
experience |
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Benefits you get |
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• An experience design that is user friendly, visually appealing, productive and satisfies your users expectations.
• A good quality product that reflects the excellence of your organisation.
• A distinct brand image for your products and assurance of better services to your users.
• A cost-effective investment that meets both user’s needs and business goals.
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South India consumer trends 2009
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Social and cultural insights on South Indian market |
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FREE sample |
Full version - 799 USD |
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The world goes green! What about India? |
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Is there any interest in encouraging local or national trends? |
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What kind of trends report it is? |
| Read all questions and answers |
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Kovent conducted a research to help companies to: |
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Get at the root of why South Indian consumers behave as they do so. |
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Identify unmet needs and unarticulated business opportunities. |
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Communicate meaningfully and effectively consumer's moods. |
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21 Scenarios to understand South Indian population latent needs, behaviours and desires towards consumer market. Read more
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India with its diverse history and rich cultural heritage is one of the few nations which is multi-religious, multi-ethnic and multi-linguistic. However, today's economical growth lead to drastic social change. Kovent helps SMEs and MNCs to develop products and services that fit targeted user group. Read more |
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Kovent helps Indian SMEs and MNCs to build a strong brand and design strategy for the foreign markets. Assists in overcoming global acceptance issues such as cultural integration, linguistic needs in targeted markets. Read more |
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We adapt to the design maturity and understanding of your organisation to provide realistic solutions. |
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We facilitate methodological knowledge transfer to your organisation while developing the project. |
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We bring in corporate social responsibility down to individual organisation and business process level. |
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Dr. S. Saroja Babu
Founder, Sigaram Service Society - India |
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"Education is at the beginning of any social or economical improvement... Read more |
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“Making local brands successful in global market is a common challenge for many SMEs. We help companies to generate design solutions that are easy to localise for any specific market. Our well designed methodology provides tools to either globalise or localise your products for targeted markets. Leverage multi-cultural solutions in a more cost effective manner.” |
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Gilles Nguyen
International Trade Manager,
Quasars Vision - France |
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"It was very pleasant to work with a company which involved its client and itself in the designing process...Read more |
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