India is where the future of automobile design will be and for two reasons: Innovation comes from the younger generation — the average population in India is pretty young compared with the rest of the world. Second, the context of mega-cities and urban development in India is unique and would require very specific transportation systems.
A selection of consumer trends that are widely sprays across North Indian and South Indian market as well. India Insights addresses to urban and semi urban consumers who have a good spending capacity.Read more
Social and cultural insights exclusively on North Indian market. This report helps you to understand the North Indian population latent needs, behaviors and desires towards consumer market.Read more
Get to know South Indian needs, behaviors and desires towards the consumer market. This report presents the most happening social groups you will find exclusively in South India. It provides guidance for your business integration.Read more
Target Point is a business design methodology created by Kovent. It aims to gain insights into the challenges posed by the emerging markets and suggests radical innovations in the design. Read more
Conducting user research
(2:34 min)
User research can help you to generate new business design. Here are some techniques we are commonly using on the field to capture user's need, behavior and desires.
"You may call me an “anthropologist designer” who has passion for business and innovation. I love people, from different cultures. From the most extravagant to the sage, people’s thinking and behaviors is a gold mine of insights for business design innovation. Read more
Patrick Roupin's testimonials
“Patrick is a dynamic but structured person. He does take risk but builds up foundation. Very enthousiastic, Patrick will do his best to support you and your business.”
Philippe Picaud, now Design Director at Carrefour International
“I met and worked with Patrick on a multilingual European project [...] Patrick did an excellent job interfacing with the client and their clients, gathering data and effectively reducing the data into design requirements. Patrick proved to be a very strong and hard working member of the European team."
Elisa del Galdo, now Chief of Technical Staff at EMEA
"Enthusiastic, creative and motivated, Patrick has been a great classmate throughout our studies. He has a real passion for design and will do what it takes to bring success to your projects."
Gregory Germe, now Senior Industrial Designer at IDEO
